Most websites go wrong before the first sketch. The brief is vague, the team is not aligned and someone has quietly assumed a feature that was never priced.

Four questions

What should a visitor do in the first ten seconds? Who will edit it after launch? What must never break? And what is the launch date really tied to?

Then a one-page plan

We write the answers on a single page, share it with everyone and change nothing until it is signed off. It saves weeks.