(01) / Article
The plain black and white mark that saves you when a printer, an app icon or a tiny favicon asks for one.
Brand
5 min read
Written by
Maeve Lindqvist
Brand Design Lead
Published
Every strong logo has a plain relative. One colour, no effects, works at the size of a stamp.
Where it shows up
Invoices, embroidered polo shirts, browser tabs, ferry timetables, and the back of a receipt.
How we test it
We print the mark at 12mm on cheap paper and squint. If it still reads, the design is honest.
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